How to choose a GEO agency: 6 checks before you hire.
Nobody controls what an AI answers, so the question isn’t who promises you’ll appear, but who knows how to measure it and work on the signals that influence it.
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What a GEO agency does (and doesn’t do).
A GEO agency works to get your brand cited or recommended in the answers of ChatGPT, Gemini, Perplexity and Google AI. It relies on the same things as SEO: a crawlable website, structured data, useful content and brand authority. So it isn’t about choosing between SEO and GEO, but about making sure whoever handles them for you can do both.
What no agency can do is control what an AI says. Answers change from one day to the next and between users. With that in mind, here are six checks before you hire.
The six checks.
1. They don’t guarantee citations
If they promise that ChatGPT will recommend you, they either don’t know how these systems work or are selling you smoke. They should promise method and measurement.
2. They measure with real, repeated queries
Ask to see how they measure: which queries they test, how many times and how often. A single screenshot proves nothing.
3. They know technical SEO
If they don’t understand crawling, canonicals or structured data, GEO ends up as a layer of make-up.
4. Price and terms in writing
What each rate includes, whether there is a lock-in and what happens if you decide to leave. Opacity usually hides problems.
5. Verifiable cases
Ask what they measured, over what period and whether you can speak to the client. Be wary of percentages without context.
6. Who really does the work
Find out whether you will be served by the person who sells or by a team you don’t know, and whether the work is subcontracted.
Warning signs.
- Promises of first place or guaranteed citations.
- Reports full of vanity metrics and no sales.
- 6 to 12 month contracts with no way out.
- Link building through blog networks or bought links.
- No concrete example of how they will measure your AI visibility.
How you would assess us.
We are a new agency and we don’t have a client portfolio to impress you with. What you can check: our pricing is public, there is no lock-in and we start with the audit in which you see how we work before committing to a plan. To understand the method, read what GEO is and how we measure visibility in ChatGPT.
Frequently asked questions
Can an agency guarantee that ChatGPT will recommend me?
No. AI answers change and no agency controls them. It can improve the signals that influence them and measure your appearances.
SEO agency or GEO agency?
The same agency should do both, because GEO builds on good SEO.
Want to see how we work before you decide?
Ask for the free audit and check whether AI engines cite your store today and what your competitors are taking.
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