SEO for workwear and PPE stores: more organic sales.
We get your workwear and PPE store found on Google and in AI answers with product pages, collections and guides that answer what your customers ask before buying, and we measure it in orders and revenue.
Free, no card and no commitment. Reply within 48 hours.
What changes when you optimise a workwear and PPE store.
Buying by standard and trade
People search for S3 safety footwear or high-visibility clothing. Searches follow the standard and the trade, so categories by sector and certification capture the right buyer.
Individual and business customers
Self-employed workers buy, and so do purchasing managers at companies. Volume pricing, logo personalisation and repeat orders are part of what they look for.
Certifications and sizes
Standards, protection level and sizes decide the purchase. Product pages with clear certifications reduce mistakes and returns and build trust.
Compliance content
Choosing the right PPE for the risk is a common question. Clear, up-to-date guides answer it and AI engines cite them readily.
What we do on your workwear and PPE store.
- Categories by trade, protection type, standard and brand, with original copy and internal linking.
- Product pages with standards, protection level, sizes and recommended use, with Product schema and reviews.
- Handling of sizes, colours and packs with no duplicate URLs, and of discontinued references.
- Guides on choosing PPE or workwear by risk and trade, with an update date.
- A Merchant Center feed consistent with the site and complete product data for shopping.
- AI visibility: citable content and a monthly check on whether you are recommended for real queries in your sector.
How we measure it.
We connect Search Console and Analytics so you can see visits, orders and revenue from the organic channel, and every month we test real queries from your sector in ChatGPT, Gemini and Google AI to see whether you are cited. We do not promise specific rankings: we agree targets measured in sales. How to measure your visibility in ChatGPT.
What it costs.
You start with the Pro audit (€290), which we deduct if you move to a monthly plan: Starter, €690 a month; Growth, €1,200 a month, or Scale, €2,500 a month for large or multi-language catalogues. No lock-in and prices exclude VAT. See what each plan includes.
Frequently asked questions
How do I rank products with different protection standards?
With one page per product that shows the standard and protection level in a visible place, and clear filters on the category. Avoid indexing every filter combination.
Is it worth targeting businesses as well as individuals?
Yes, with pages by trade, volume pricing and a logo personalisation option, which answer repeat-purchase searches of higher value.
Which platforms do you work with?
Shopify, WooCommerce, PrestaShop and custom builds.
How much does it cost?
Pro Audit from €290 and monthly plans of €690, €1,200 and €2,500, with no lock-in.
Find out what your competitors are taking.
Leave us your store’s website and within 48 hours you get your biggest opportunities on Google, whether AI engines cite you today and which stores get recommended instead.
Get my free audit