SEO and GEO guides for online stores.
Practical, no-nonsense guides to understand what SEO and GEO involve in an online store and to decide with confidence.
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Latest guides.
SEO for Black Friday and Cyber Monday in ecommerce: a plan for the coming weeks
A permanent campaign URL, consistent prices on product pages, schema and feed, and a calendar through 30 November.
Search Console for ecommerce: the reports to check every week
Regex performance filters, indexing, sitemaps, product reports and a 30-minute weekly routine.
Core Web Vitals in ecommerce: what to measure and what to fix first
LCP, INP and CLS by template, with the most common causes on product pages, categories and checkout.
Internal linking in ecommerce: structure, links and mistakes to avoid
Hierarchy, breadcrumbs, links from the blog, orphan pages and how to audit it in an afternoon.
Keyword research for ecommerce: how to choose what to rank for in your store
Search types, validation in the SERP, a one-keyword-per-URL map and prioritisation by margin.
Shopify, WooCommerce or PrestaShop: which is best for your store’s SEO
A comparison of URLs, duplicates, speed, languages and filters, and when migrating pays off.
Best ecommerce SEO agencies in Spain: how to compare them and choose well
8 criteria, 10 questions for the first meeting and red flags before hiring.
SEO for fashion and streetwear online stores: a practical guide
Categories, size and colour variants, sold-out drops and product data for clothing.
Shopify, ChatGPT and Agentic Storefronts: what your store can do today
What they are, which product data to check and how to measure whether they work for you.
GPTBot, OAI-SearchBot and ClaudeBot: what to allow in your store’s robots.txt
What each AI crawler does (GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot) and how to configure your store’s robots.txt without losing visibility.
How to measure the traffic you get from ChatGPT and other AI in GA4
GA4 doesn’t separate AI traffic by default. Learn how to create a channel of its own with a regular expression and which part of the visits still goes unseen.
“Discovered – currently not indexed”: what to do in your online store
What “Discovered – currently not indexed” means in Search Console, why it happens in an ecommerce store and how to prioritise the URLs that matter.
Product descriptions that rank on Google and that AI knows how to cite
How to write product descriptions that are useful to buyers, to Google and to AI: structure, a before-and-after example and mistakes to avoid.
WooCommerce SEO: a 20-point checklist
A WooCommerce SEO checklist: crawling, permalinks, filters, variations, product data and speed. 20 points to review your store.
How to create a buying guide that ranks and that AI can cite
How to create buying guides for your ecommerce store: topics with demand, a step-by-step template and what to add so they rank and AI can cite them.
How much a GEO agency costs in Spain (2026)
GEO agency prices in Spain in 2026: audit, project and monthly fee, with sources. What each rate includes and how to tell whether it pays off for your store.
Which sources AI cites to recommend online stores
ChatGPT, Perplexity and Google don’t cite the same sources. Data from recent tests, what it means for an ecommerce store and how to measure yours in an hour.
GEO, AEO, LLMO and SEO for AI: what each term means
GEO, AEO, LLMO and SEO for AI explained with an equivalence table and what Google says about optimising for AI in 2026.
Shopify SEO: a 25-point checklist
A Shopify SEO checklist: URLs, duplicates, collections, robots.txt, product data, speed and measurement. 25 points to review your store.
How to appear in ChatGPT with your online store: 7 steps
Seven practical steps to get ChatGPT and other AI to mention your online store: checking where you stand, crawling, product data, citable content and measurement.
SEO vs GEO in ecommerce: differences and what to prioritise
SEO and GEO are not the same thing. We explain how they differ for an online store, how they complement each other and which to prioritise depending on your situation.
Google AI Overviews and ecommerce: what to do in your store
What AI Overviews and Google’s AI Mode are, how they can affect your online store and which SEO actions help make your pages eligible.
Understanding GEO and AI visibility.
What is GEO and how to apply it to your store
What GEO (Generative Engine Optimization) is, how it differs from SEO and 7 steps to get ChatGPT, Gemini and Google AI to cite your online store.
How to measure your visibility in ChatGPT and other AI
A 5-step method to measure whether ChatGPT, Gemini and Google AI mention your store: queries, repetitions, mention rate and sources cited.
llms.txt for ecommerce: what it is and whether you need it
What llms.txt is, whether ChatGPT or Google use it, what to include in an online store and why it is not a results lever.
Technical and catalogue SEO.
Product schema for ecommerce: guide and example
What Product schema is, which fields matter, a JSON-LD example, common mistakes and how to validate it in your online store.
Merchant Center feed: guide for ecommerce, Google and AI
What a product feed is, what data Google Merchant Center needs, which errors cause rejections and why clean data also helps with AI.
Reviews and schema in ecommerce: how to get them and mark them up
How to collect genuine product reviews, display them on the product page and mark them up with schema without breaking Google’s guidelines.
Filters and facets in ecommerce: how to avoid SEO problems
How to manage your online store’s filters: which combinations to index, which to leave uncrawled and how to avoid duplicates and wasted crawl budget.
SEO cannibalisation in ecommerce: detect and fix it
What keyword cannibalisation is in an online store, how to detect it with Search Console and what to do: merge, differentiate or reorder links.
Out-of-stock or discontinued products: what to do with their URL
What to do with the page of an out-of-stock or discontinued product: keep it, redirect it to an alternative or return a 404, without losing SEO.
Choosing and hiring SEO.
How much an ecommerce SEO agency costs
Pricing for an SEO agency for online stores in Spain: pricing models, what each fee includes, red flags and how to work out if it pays off.
How to choose a GEO agency: 6 checks
A guide to choosing a GEO agency for your ecommerce store: what to ask, how to check their measurement, red flags and why nobody guarantees AI citations.
SEO agency, freelancer or in-house team for ecommerce
Agency, freelancer or in-house team for your store’s SEO: costs, advantages, risks and when each option makes sense depending on your size and budget.
SEO or Google Ads for ecommerce: which to choose and when
SEO or Google Ads for your online store: differences in cost, timing and return, when to use each and how to combine them without overspending.
Reference.
SEO and GEO glossary for ecommerce: 18 terms explained
A practical SEO and GEO glossary for online stores: cannibalisation, canonical, schema, indexing, feed, E-E-A-T, llms.txt and more, with ecommerce examples.
Frequently asked questions
Where do I start if my store is new to SEO?
Start with the glossary, continue with the product schema and feed guides, and ask for an audit to find out where your biggest opportunities are.
What should I read to decide whether to hire an agency?
The guides on pricing, on how to choose a GEO agency and on agency, freelancer or in-house team sum up what you should check before signing.
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