SEO for cosmetics and beauty stores: more organic sales.
We get your cosmetics store found on Google and in AI answers with product pages, collections and guides that answer what your customers ask before buying, and we measure it in orders and revenue.
Free, no card and no commitment. Reply within 48 hours.
What changes when you optimise a cosmetics store.
People search by ingredient and by concern
Your customers type niacinamide serum or cream for sensitive skin far more often than a brand name. If your product pages only describe marketing benefits, you miss those searches.
Shade, size and format variants
Foundations, lipsticks or hair colours with many variants can create near-identical product pages that compete with each other. You need to decide what gets indexed and how the rest is grouped.
Competing with big chains
Large chains and marketplaces have a lot of authority. You compete better on specific searches: your own brand or range, an ingredient, a skin or hair type.
Trust and claims
In cosmetics, what you promise matters. Google and AI engines reward clear, well-sourced content and penalise empty or exaggerated copy.
What we do on your cosmetics store.
- Product pages with ingredients (INCI list), how to use, skin or hair type and FAQs, with Product schema and reviews.
- Collections by concern, ingredient and skin type, not just by brand or category, with original copy and internal linking.
- Handling of shade and size variants: which URL gets indexed and which are grouped under the main product page.
- Guides and comparisons with a clear point of view, authorship and an update date, for the searches that bring in the most revenue.
- Reviews with structured data and mentions on beauty blogs and media.
- AI visibility: citable content and a monthly check on whether you are recommended for real queries in your sector.
- Clear copy with no promises you cannot back up. Final regulatory sign-off on claims always rests with your regulatory lead.
How we measure it.
We connect Search Console and Analytics so you can see visits, orders and revenue from the organic channel, and every month we test real queries from your sector in ChatGPT, Gemini and Google AI to see whether you are cited. We do not promise specific rankings: we agree targets measured in sales. How to measure your visibility in ChatGPT.
What it costs.
You start with the Pro audit (€290), which we deduct if you move to a monthly plan: Starter, €690 a month; Growth, €1,200 a month, or Scale, €2,500 a month for large or multi-language catalogues. No lock-in and prices exclude VAT. See what each plan includes.
Frequently asked questions
Can a cosmetics store rank without being a big brand?
Yes, but you have to choose where to compete. It is more realistic to start with specific searches, such as an ingredient, a skin type, a concern or your own brand, than with generic terms that the big chains dominate.
What about product claims?
We write clear descriptions and avoid promises you cannot back up. Claims about effects must comply with EU cosmetics rules, and final sign-off belongs to your regulatory lead.
Which platforms do you work with?
Shopify, WooCommerce, PrestaShop and custom builds.
How much does it cost?
Pro Audit from €290 and monthly plans of €690, €1,200 and €2,500, with no lock-in.
Find out what your competitors are taking.
Leave us your store’s website and within 48 hours you get your biggest opportunities on Google, whether AI engines cite you today and which stores get recommended instead.
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