SEO for home, furniture and decor stores.
We get your home and decor store found on Google and in AI answers with collections by room and style, well-handled variants and buying guides, and we measure it in orders and revenue.
Free, no card and no commitment. Reply within 48 hours.
What changes when you optimise a home and decor store.
Long decisions and high ticket values
A sofa or a table is something people think about for weeks. Before buying, your customers compare dimensions, materials and styles, and guides and comparisons carry as much weight as the product page.
Searches by room, style and size
People search for a sofa for a small living room or an extendable dining table more than for a brand. If your collections only follow your internal catalogue, you miss those searches.
Colour, size and material variants
One piece in several finishes can create many near-identical URLs. You need to decide what gets indexed and how it is grouped so signals are not split.
Heavy images and mobile speed
The sector lives on photos, and unoptimised photos slow down mobile loading, which shows up on Google and in conversion.
What we do on your home and decor store.
- Collections by room, style, material and size, with original copy and internal linking.
- Product pages with dimensions, materials, assembly, delivery times and returns clearly visible, with Product schema and reviews.
- Variant and canonical handling: which finishes get their own URL and which are grouped.
- Images: format, weight, alt text and lazy loading so the store flies on mobile.
- Buying guides, such as how to choose or measure each type of piece, for the searches that bring in the most revenue.
- Product structured data and a clean Merchant Center feed.
- AI visibility and a monthly measurement of orders and revenue from the organic channel.
How we measure it.
We connect Search Console and Analytics so you can see visits, orders and revenue from the organic channel, and every month we test real queries from your sector in ChatGPT, Gemini and Google AI to see whether you are cited. We do not promise specific rankings: we agree targets measured in sales. How to measure your visibility in ChatGPT.
What it costs.
You start with the Pro audit (€290), which we deduct if you move to a monthly plan: Starter, €690 a month; Growth, €1,200 a month, or Scale, €2,500 a month for large or multi-language catalogues. No lock-in and prices exclude VAT. See what each plan includes.
Frequently asked questions
How do you handle a catalogue with many variants?
We define which variants get their own URL because they are searched for separately and which are grouped under a main product page, with consistent canonicals and internal linking. It is a decision made with search data.
How long does SEO take to show results for a furniture store?
Technical improvements are usually visible within weeks, and sustained sales growth generally arrives between months 3 and 6. Realistic SEO timelines for an online store.
Which platforms do you work with?
Shopify, WooCommerce, PrestaShop and custom builds.
How much does it cost?
Pro Audit from €290 and monthly plans of €690, €1,200 and €2,500, with no lock-in.
Find out what your competitors are taking.
Leave us your store’s website and within 48 hours you get your biggest opportunities on Google, whether AI engines cite you today and which stores get recommended instead.
Get my free audit