SEO for mattresses and sleep stores: more organic sales.
We get your mattresses and sleep store found on Google and in AI answers with product pages, collections and guides that answer what your customers ask before buying, and we measure it in orders and revenue.
Free, no card and no commitment. Reply within 48 hours.
What changes when you optimise a mattresses and sleep store.
A long, comparison-driven purchase
People compare firmness, materials and trial periods for weeks. Guides and comparisons by sleeper type capture those searches.
Many sizes of the same product
One mattress in a dozen sizes can create near-identical pages. A main product page with a size selector usually works better than twelve URLs.
Brand-name confusion
Many mattresses are sold under different names by different retailers, which makes direct price comparison hard. Clear, original specifications and honest guidance stand out.
Trust signals
Trial period, returns, warranty and real reviews are what close the sale. They must be visible and structured.
What we do on your mattresses and sleep store.
- Product pages with firmness, materials, height, sizes, trial period and warranty, with Product schema and reviews.
- Collections by sleeper type, firmness, size, material and budget, with original copy and internal linking.
- Handling of size variants and of discontinued models.
- Sleep and buying guides (how to choose firmness, memory foam vs springs) with a clear point of view and an update date.
- Clear trial, returns and warranty information on product and category pages.
- Reviews with structured data and mentions in home and wellness media.
- AI visibility: citable content and a monthly check on whether you are recommended for real queries in your sector.
How we measure it.
We connect Search Console and Analytics so you can see visits, orders and revenue from the organic channel, and every month we test real queries from your sector in ChatGPT, Gemini and Google AI to see whether you are cited. We do not promise specific rankings: we agree targets measured in sales. How to measure your visibility in ChatGPT.
What it costs.
You start with the Pro audit (€290), which we deduct if you move to a monthly plan: Starter, €690 a month; Growth, €1,200 a month, or Scale, €2,500 a month for large or multi-language catalogues. No lock-in and prices exclude VAT. See what each plan includes.
Frequently asked questions
Should each mattress size have its own URL?
Usually not. One main page with a size selector is stronger, and separate pages are only worth it when people search for that size on its own.
What content helps sell mattresses?
Honest comparison guides by firmness, sleeper type and material, plus clear information on trial period, returns and warranty, because these answer the doubts that delay the purchase.
Which platforms do you work with?
Shopify, WooCommerce, PrestaShop and custom builds.
How much does it cost?
Pro Audit from €290 and monthly plans of €690, €1,200 and €2,500, with no lock-in.
Find out what your competitors are taking.
Leave us your store’s website and within 48 hours you get your biggest opportunities on Google, whether AI engines cite you today and which stores get recommended instead.
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