SEO for perfumery and fragrance stores: more organic sales.
We get your perfumery and fragrance store found on Google and in AI answers with product pages, collections and guides that answer what your customers ask before buying, and we measure it in orders and revenue.
Free, no card and no commitment. Reply within 48 hours.
What changes when you optimise a perfumery and fragrance store.
Searches by scent notes and by occasion
Customers search vanilla perfume for women or fresh cologne for summer. Collections by notes, family and occasion reach people before they know the brand.
Brand and reference searches
Many searches are for a specific brand and fragrance name, dominated by the brands and large retailers. Comparisons, “similar to” guides and range pages add what they do not.
Sizes, concentrations and gift sets
The same fragrance in several sizes, concentrations and gift sets creates near-identical pages. Indexing rules keep the main product page strong.
Authenticity matters
Fakes and grey-market products worry buyers. Clear sourcing, brand authorisation and reviews are strong trust signals for Google and for AI engines.
What we do on your perfumery and fragrance store.
- Product pages with fragrance family, top, heart and base notes, size, concentration and occasion, with Product schema and reviews.
- Collections by notes, family, occasion and brand, with original copy and internal linking.
- Handling of size, concentration and gift-set variants so they do not compete with each other.
- Guides and comparisons (how to choose a fragrance, eau de parfum vs eau de toilette) with a clear point of view and an update date.
- Reviews with structured data and mentions in beauty and lifestyle media.
- AI visibility: citable content and a monthly check on whether you are recommended for real queries in your sector.
How we measure it.
We connect Search Console and Analytics so you can see visits, orders and revenue from the organic channel, and every month we test real queries from your sector in ChatGPT, Gemini and Google AI to see whether you are cited. We do not promise specific rankings: we agree targets measured in sales. How to measure your visibility in ChatGPT.
What it costs.
You start with the Pro audit (€290), which we deduct if you move to a monthly plan: Starter, €690 a month; Growth, €1,200 a month, or Scale, €2,500 a month for large or multi-language catalogues. No lock-in and prices exclude VAT. See what each plan includes.
Frequently asked questions
Can I rank for brand-name fragrances?
Yes, but expect competition from the brands and big retailers. It is more realistic to win with notes, occasion, comparison and gift searches while keeping brand pages strong.
How do you handle gift sets and limited editions?
We decide case by case whether they get their own indexed page or are grouped under the main product, and we plan redirects for limited editions once they sell out.
Which platforms do you work with?
Shopify, WooCommerce, PrestaShop and custom builds.
How much does it cost?
Pro Audit from €290 and monthly plans of €690, €1,200 and €2,500, with no lock-in.
Find out what your competitors are taking.
Leave us your store’s website and within 48 hours you get your biggest opportunities on Google, whether AI engines cite you today and which stores get recommended instead.
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