SEO for fashion and clothing stores: more organic sales.
We get your fashion and clothing store found on Google and in AI answers with product pages, collections and guides that answer what your customers ask before buying, and we measure it in orders and revenue.
Free, no card and no commitment. Reply within 48 hours.
What changes when you optimise a fashion and clothing store.
Seasonal catalogues that expire
Collections change every season, and URLs that vanish after the sale lose the authority they built. You need a plan for what stays, what is redirected and what is refreshed.
Size and colour variants
One jacket in six colours and five sizes can spawn dozens of near-identical URLs. You decide which variant gets indexed and how the rest are grouped under the main product page.
Searching by style, not by brand
Customers type linen shirt for men or wedding guest dress far more than a brand name. Category pages built around style, occasion and fabric capture those searches.
Competing with marketplaces and fast fashion
Big platforms win on generic terms. An independent fashion store wins with its own brand, a niche, a fit or a material, and with content that explains it.
What we do on your fashion and clothing store.
- Category pages by garment, occasion, fabric and fit, with original copy and internal linking, not just by gender and season.
- Product pages with composition, size chart, fit notes and care instructions, with Product schema, sizes and availability.
- Handling of colour and size variants and of seasonal URLs: what is indexed, what is redirected and what is kept for the next season.
- Style guides and size guides with a clear point of view and an update date, for the searches that bring in the most revenue.
- Reviews with structured data and mentions in fashion blogs and media.
- AI visibility: citable content and a monthly check on whether you are recommended for real queries in your sector.
How we measure it.
We connect Search Console and Analytics so you can see visits, orders and revenue from the organic channel, and every month we test real queries from your sector in ChatGPT, Gemini and Google AI to see whether you are cited. We do not promise specific rankings: we agree targets measured in sales. How to measure your visibility in ChatGPT.
What it costs.
You start with the Pro audit (€290), which we deduct if you move to a monthly plan: Starter, €690 a month; Growth, €1,200 a month, or Scale, €2,500 a month for large or multi-language catalogues. No lock-in and prices exclude VAT. See what each plan includes.
Frequently asked questions
How do I handle out-of-season products?
It depends on whether they will return. If they will, keep the URL and mark availability; if not, redirect to the closest category or collection instead of leaving a dead end.
Can a small fashion store compete with the big names?
Yes, by choosing where to compete: your own brand, a niche, a fit, a material or an occasion, instead of generic terms that large retailers and marketplaces dominate.
Which platforms do you work with?
Shopify, WooCommerce, PrestaShop and custom builds.
How much does it cost?
Pro Audit from €290 and monthly plans of €690, €1,200 and €2,500, with no lock-in.
Find out what your competitors are taking.
Leave us your store’s website and within 48 hours you get your biggest opportunities on Google, whether AI engines cite you today and which stores get recommended instead.
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