SEO for eyewear and optical stores: more organic sales.
We get your eyewear and optical store found on Google and in AI answers with product pages, collections and guides that answer what your customers ask before buying, and we measure it in orders and revenue.
Free, no card and no commitment. Reply within 48 hours.
What changes when you optimise a eyewear and optical store.
Prescription glasses and sunglasses behave differently
Sunglasses are a fashion and seasonal purchase; prescription glasses and lenses are a need that people research more. Each requires its own page structure and content.
Searches by shape, face and brand
Customers look for round glasses for a narrow face or polarised sunglasses for driving. Collections and guides built on those searches reach buyers before they pick a brand.
Frames in many colours and sizes
The same frame in several colours and bridge sizes can generate near-duplicate pages. You decide what gets indexed and group the rest.
Health content needs care
Content about vision, lenses and eye health should be accurate, signed and reviewed by an optician or optometrist.
What we do on your eyewear and optical store.
- Product pages with frame size, bridge, material, lens options and care, with Product schema and reviews.
- Collections by shape, face type, material, use and brand, with original copy and internal linking.
- Handling of colour and size variants and of discontinued frames, with a clear indexing rule.
- Guides on choosing frames, lens types and protection, with named authorship and an update date.
- Reviews with structured data and mentions in fashion and lifestyle media.
- AI visibility: citable content and a monthly check on whether you are recommended for real queries in your sector.
- Health and vision content should always be reviewed by your optician or optometrist before publishing.
How we measure it.
We connect Search Console and Analytics so you can see visits, orders and revenue from the organic channel, and every month we test real queries from your sector in ChatGPT, Gemini and Google AI to see whether you are cited. We do not promise specific rankings: we agree targets measured in sales. How to measure your visibility in ChatGPT.
What it costs.
You start with the Pro audit (€290), which we deduct if you move to a monthly plan: Starter, €690 a month; Growth, €1,200 a month, or Scale, €2,500 a month for large or multi-language catalogues. No lock-in and prices exclude VAT. See what each plan includes.
Frequently asked questions
How do you handle prescription lenses on a product page?
We keep the frame as the main product and explain lens options in clear, structured content, so the page answers the questions customers ask before they add a prescription.
Is local SEO relevant for an online optical store?
If you also have physical shops, yes: Google Business Profile and local pages can bring in customers who want to try frames in person.
Which platforms do you work with?
Shopify, WooCommerce, PrestaShop and custom builds.
How much does it cost?
Pro Audit from €290 and monthly plans of €690, €1,200 and €2,500, with no lock-in.
Find out what your competitors are taking.
Leave us your store’s website and within 48 hours you get your biggest opportunities on Google, whether AI engines cite you today and which stores get recommended instead.
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