SEO for gifts and personalised products stores: more organic sales.
We get your gifts and personalised products store found on Google and in AI answers with product pages, collections and guides that answer what your customers ask before buying, and we measure it in orders and revenue.
Free, no card and no commitment. Reply within 48 hours.
What changes when you optimise a gifts and personalised products store.
Searched by occasion and recipient
People search for a gift for dad or an original anniversary gift. Categories by occasion, recipient and budget capture that intent better than a catalogue sorted only by product.
Personalisation as a differentiator
Names, dates, engravings or photos change the product. Explaining how it is personalised, lead times and real examples reduces doubts and avoids returns from order mistakes.
Demand peaks and delivery times
Christmas, Valentine’s Day and Mother’s Day concentrate sales, and customers need to know it will arrive on time. Content prepared in advance and visible lead times make the difference.
Varied catalogue with niche products
Very different items live in the same store. A clear category structure and gift idea guides stop the catalogue from scattering and spread authority well.
What we do on your gifts and personalised products store.
- Categories by occasion, recipient, price and interest, with original copy and internal linking.
- Product pages with personalisation options, production and shipping times and examples, with Product schema and reviews.
- Handling of seasonal products and personalisations with no duplicate URLs or empty pages.
- Gift idea guides by occasion and budget, with an update date.
- A Merchant Center feed consistent with the site and complete product data for shopping.
- AI visibility: citable content and a monthly check on whether you are recommended for real queries in your sector.
How we measure it.
We connect Search Console and Analytics so you can see visits, orders and revenue from the organic channel, and every month we test real queries from your sector in ChatGPT, Gemini and Google AI to see whether you are cited. We do not promise specific rankings: we agree targets measured in sales. How to measure your visibility in ChatGPT.
What it costs.
You start with the Pro audit (€290), which we deduct if you move to a monthly plan: Starter, €690 a month; Growth, €1,200 a month, or Scale, €2,500 a month for large or multi-language catalogues. No lock-in and prices exclude VAT. See what each plan includes.
Frequently asked questions
How do I handle customisable products for SEO?
With one page per product and the personalisation options inside it, instead of one URL per variant. Only a personalisation with real search demand deserves its own page.
Are gift idea guides worth it?
Yes, because they capture pre-purchase searches by occasion and recipient and link to several products at once. They work best when refreshed every season.
Which platforms do you work with?
Shopify, WooCommerce, PrestaShop and custom builds.
How much does it cost?
Pro Audit from €290 and monthly plans of €690, €1,200 and €2,500, with no lock-in.
Find out what your competitors are taking.
Leave us your store’s website and within 48 hours you get your biggest opportunities on Google, whether AI engines cite you today and which stores get recommended instead.
Get my free audit