SEO for sports and outdoor stores: more organic sales.
We get your sports and outdoor store found on Google and in AI answers with product pages, collections and guides that answer what your customers ask before buying, and we measure it in orders and revenue.
Free, no card and no commitment. Reply within 48 hours.
What changes when you optimise a sports and outdoor store.
Searching by sport, level and use
Customers type trail running shoes for beginners or a three-season tent far more than a brand. Collections by sport, level and conditions capture them.
Technical products need explaining
Waterproofing, weight, insulation and fit are what people compare. Clear specifications and guides beat thin listings.
Seasonality
Ski, hiking, swimming and cycling peak at different times. Content must be ready ahead of each season, and year-round pages kept up to date.
Competing with large chains and marketplaces
Big sports retailers have the authority. You compete with expert guides and niches where your knowledge shows.
What we do on your sports and outdoor store.
- Product pages with technical specifications, sizing, use and care, with Product schema and reviews.
- Collections by sport, level, conditions and brand, with original copy and internal linking.
- Handling of size and colour variants, and of previous-season models.
- Buying guides and comparisons (how to choose boots, a tent or a bike) with named authorship and an update date.
- Reviews with structured data and mentions in sports and outdoor media and clubs.
- AI visibility: citable content and a monthly check on whether you are recommended for real queries in your sector.
How we measure it.
We connect Search Console and Analytics so you can see visits, orders and revenue from the organic channel, and every month we test real queries from your sector in ChatGPT, Gemini and Google AI to see whether you are cited. We do not promise specific rankings: we agree targets measured in sales. How to measure your visibility in ChatGPT.
What it costs.
You start with the Pro audit (€290), which we deduct if you move to a monthly plan: Starter, €690 a month; Growth, €1,200 a month, or Scale, €2,500 a month for large or multi-language catalogues. No lock-in and prices exclude VAT. See what each plan includes.
Frequently asked questions
Can a specialist store beat the big sports chains?
In specific niches, yes. A store focused on one sport or activity can build more depth and credibility than a generalist, and win searches by level, conditions and use.
What about previous-season models?
We keep them while they sell and earn links, mark clearance clearly, and redirect to the current model when the product is gone.
Which platforms do you work with?
Shopify, WooCommerce, PrestaShop and custom builds.
How much does it cost?
Pro Audit from €290 and monthly plans of €690, €1,200 and €2,500, with no lock-in.
Find out what your competitors are taking.
Leave us your store’s website and within 48 hours you get your biggest opportunities on Google, whether AI engines cite you today and which stores get recommended instead.
Get my free audit