SEO for DIY and tools stores: more organic sales.
We get your DIY and tools store found on Google and in AI answers with product pages, collections and guides that answer what your customers ask before buying, and we measure it in orders and revenue.
Free, no card and no commitment. Reply within 48 hours.
What changes when you optimise a DIY and tools store.
People search by project, not by product
Customers type how to fit a laminate floor or what drill bit for concrete before they know which product to buy. How-to content connected to products captures them.
Huge catalogues with technical data
Thousands of references with dimensions, materials and standards need structured data and consistent templates to be useful and indexable.
Compatibility
Batteries, bits, blades and fittings only matter if they fit. Compatibility information is what makes these pages rank and convert.
Professionals and home users
Trade buyers and home users search differently. Collections and content need to serve both without confusing either.
What we do on your DIY and tools store.
- Product pages with technical specifications, dimensions, standards, compatibility and usage, with Product schema and reviews.
- Collections by project, trade, material and brand, with original copy and internal linking.
- Handling of size, pack and specification variants in large catalogues.
- How-to guides and project guides linked to the products needed, with named authorship and an update date.
- Technical templates and structured data that scale across thousands of references.
- Reviews with structured data and mentions in DIY and trade media.
- AI visibility: citable content and a monthly check on whether you are recommended for real queries in your sector.
How we measure it.
We connect Search Console and Analytics so you can see visits, orders and revenue from the organic channel, and every month we test real queries from your sector in ChatGPT, Gemini and Google AI to see whether you are cited. We do not promise specific rankings: we agree targets measured in sales. How to measure your visibility in ChatGPT.
What it costs.
You start with the Pro audit (€290), which we deduct if you move to a monthly plan: Starter, €690 a month; Growth, €1,200 a month, or Scale, €2,500 a month for large or multi-language catalogues. No lock-in and prices exclude VAT. See what each plan includes.
Frequently asked questions
Does a DIY store need a lot of how-to content?
It helps, especially for projects where customers need several products. A few strong project guides linked to the right products usually beat many thin articles.
How do you handle thousands of product references?
With templates and structured data that scale, rules for which variants get indexed, and priority on the categories and projects that bring the most revenue.
Which platforms do you work with?
Shopify, WooCommerce, PrestaShop and custom builds.
How much does it cost?
Pro Audit from €290 and monthly plans of €690, €1,200 and €2,500, with no lock-in.
Find out what your competitors are taking.
Leave us your store’s website and within 48 hours you get your biggest opportunities on Google, whether AI engines cite you today and which stores get recommended instead.
Get my free audit