SEO for sportswear and running gear stores: more organic sales.
We get your sportswear and running gear store found on Google and in AI answers with product pages, collections and guides that answer what your customers ask before buying, and we measure it in orders and revenue.
Free, no card and no commitment. Reply within 48 hours.
What changes when you optimise a sportswear and running gear store.
Searched by sport, garment and brand
People search for women’s running tights or a technical cycling jersey. Categories by sport, garment, brand and gender capture both comparison and direct purchase.
Sizing and fit
In technical clothing, fit decides the sale. Size guides by brand and product pages with clear measurements reduce returns and doubts.
Fabrics and technology
Breathability, compression or sun protection matter to customers. Describing materials well helps set near-identical products apart and is content AI engines cite.
Seasonal collections
Each season brings new collections and older ones leave. Handling products that disappear well keeps the ranking and avoids empty pages.
What we do on your sportswear and running gear store.
- Categories by sport, garment type, brand, gender and season, with original copy and internal linking.
- Product pages with fabric, fit, size chart and recommended use, with Product schema and reviews.
- Handling of sizes, colours and past collections with no duplicate URLs or empty pages.
- Guides on choosing garments by sport, weather and level, with an update date.
- A Merchant Center feed consistent with the site and complete product data for shopping.
- AI visibility: citable content and a monthly check on whether you are recommended for real queries in your sector.
How we measure it.
We connect Search Console and Analytics so you can see visits, orders and revenue from the organic channel, and every month we test real queries from your sector in ChatGPT, Gemini and Google AI to see whether you are cited. We do not promise specific rankings: we agree targets measured in sales. How to measure your visibility in ChatGPT.
What it costs.
You start with the Pro audit (€290), which we deduct if you move to a monthly plan: Starter, €690 a month; Growth, €1,200 a month, or Scale, €2,500 a month for large or multi-language catalogues. No lock-in and prices exclude VAT. See what each plan includes.
Frequently asked questions
How does my store stand out from a general sports retailer?
With categories and guides specific to each sport and garment, which answer more targeted searches than a broad sports catalogue.
What do I do with past-season collections?
Keep the URL with stock status and link to the current version of the product. You keep the traffic instead of creating errors.
Which platforms do you work with?
Shopify, WooCommerce, PrestaShop and custom builds.
How much does it cost?
Pro Audit from €290 and monthly plans of €690, €1,200 and €2,500, with no lock-in.
Find out what your competitors are taking.
Leave us your store’s website and within 48 hours you get your biggest opportunities on Google, whether AI engines cite you today and which stores get recommended instead.
Get my free audit